Lee West

Partner NGOs & Foundations

I build Viridian: the architecture behind how global institutions speak, convene, and endure.

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Lee West

about

Narrative Architecture
Designing messaging frameworks that hold together across leadership transitions and global scrutiny

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Curated Engagement
Designing the rooms and relationships where institutional trust actually gets built

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Impact Storytelling
Turning dense impact data into reports funders actually read and reinvest in

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Stakeholder Management
Turning fragmented contact lists into self-sustaining, activated ecosystems

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Mission Alignment
Catching mission creep before it reaches funders or the board

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Experiential Design
End-to-end design for cultivation, stewardship, and fundraising events, alongside executive roundtables and high-stakes workshops

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Strategic Planning
Building strategy that survives contact with a changing funding landscape

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Program Design
Program models that are fundable because the impact narrative is clear from day one

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What I’m curious about

I studied art history, not simply for interest in visual culture, but for interest in how one piece can represent so many industries, ideas, and histories. Through art history, I found semiotics, a granular inspection of how iconography and varying perspectives inform my readings. Both taught me how to read people and materials differently, with purpose, reflection, and care.

I'm still curious about the same thing today, just applied to a different scale: why nonprofits, government entities, and private businesses struggle to communicate with each other, their funding structures, data requirements, and vocabulary all differ. Viridian is that insight turned into practice: we look past the surface to decode the signals to build an organization’s voice, to drive engagement, then build systems that let complex narratives scale and collaborations last.

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