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Europe
Africa
Tutto Passa Agency and Viridian are announcing a Peer Alliance Partnership focused on NGOs, foundations, and philanthropies; the organisations that exist precisely where private enterprise and public systems fall short.
A working alliance between two firms that have independently arrived at the same conclusion: the third sector is under-communicating, under-resourced on strategy, and increasingly losing ground in the fight for attention, funding, and relevance.
Why the third sector needs this
The non-profit and philanthropic space is under pressure from every direction. Donations are declining. Competition for donor attention is rising. The inequality gap; the very problem many of these organisations exist to address, keeps widening. And yet the communications infrastructure inside most NFPs hasn't kept pace.
Reports pile up. Messaging gets diluted. The story gets lost somewhere between the mission and the boardroom, between the field and the funder. This is a strategic communications problem. And it's fixable.
Why fundraising for a cause isn't so different from fundraising for a fund
We work closely with investors, founders, and fund managers. The mechanics of institutional fundraising; building credibility, creating narrative momentum, managing relationships across long decision cycles in tightening markets, are not as different from NGO development work as people assume.
Markets are contracting. Scrutiny is increasing. The bar for compelling, evidence-backed storytelling has never been higher. Whether you're raising from LPs or major donors, you are competing for trust in a crowded, skeptical environment.
What TPA has learned operating at the intersection of capital and communication translates directly here.
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What TPA brings
TPA brings the strategic communications toolkit we've built serving investors, startups, and luxury brands, and applies it with full force to mission-driven organisations.
Legacy Communication™ is a framework for building reputation that compounds over time, that survives leadership transitions, that can be inherited and evolved. That's exactly what foundations and NGOs need.
Concretely: narrative positioning, donor and stakeholder communication, thought leadership, campaign architecture, and executive visibility.
What Viridian brings
Viridian specialises in event design, strategic engagement, storytelling, and fractional leadership, working with international non-profits, foundations, intergovernmental organisations, and impact-driven enterprises navigating high-stakes transitions.
Where TPA leads on outward communication and brand reputation, Viridian operates at the structural layer: narrative architecture for executive positioning, curated engagement through high-stakes roundtables and cross-border meetings, and impact synthesis, translating complex data into authoritative, fundable briefs.
Together, the coverage is end-to-end: from how an organisation thinks about itself, to how it convenes, to how it communicates to the world.
A note on the third sector itself
Not everything needs to be a business. Not everything needs to be a non-profit either.
The question worth asking, and one we'll help you answer, is where the actual value of your organisation sits, and whether the structure you're operating in is the right one to deliver it. Sometimes the most strategic intervention isn't a campaign. It's clarity about what you are.
We're also honest about the fact that this partnership exists partly because it makes us feel good. We believe in the work the third sector does. We want it to survive and grow. And we're in a position to help.
If you lead or support an NGO, foundation, or philanthropy that is losing ground on funding, narrative, or stakeholder engagement — this alliance was built for you.
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